Inside the brand concept

You are born with certain passions and by cultivating them, they accompany you throughout life. But at a given point, you find the need to show them, giving them shape.

My idea of elegance, smoothness and sensuality take the shape of a feather. Strength, determination and the “never give up” attitude are characterized by the shoulder marks, representing the everyday urban soldier.

The concept of Swans & Soldiers was born from these two elements

Feather and Shoulder mark

which become

Elegance and Braveness

Sensuality and Determination

Swans & Soldiers

Gori G.  founder & designer